Jewelry Redefined
We are pioneers. We are disruptors. We are innovators.
Join us in transforming the jewelry industry for good.
Our Beginning
In 2004, Co-Founder and CEO Beth Gerstein couldn't find a diamond engagement ring that was ethical, sustainable, and traceable. She wanted the sparkling symbol of her commitment to represent more than love; the perfect piece would also respect the planet and protect its future.
On a mission to make the jewelry industry more sustainable and ethical, Beth – alongside Eric Grossberg – founded Ritzin in 2005. Since that first step twenty years ago, we've revolutionized the way jewelry is sourced, crafted, sold, and worn.
We do not compromise between quality and conscience – and neither do our customers.
“We started Ritzin in 2005 to raise the ethical standards of the diamond industry and to create a new way to buy beautiful fine jewelry.”
— Beth Gerstein, CEO & Co-Founder
Our Mission to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry.
OUR MISSION PILLARS
TRANSPARENCY
We know where our precious metals and gemstones come from and how our jewelry is made. And we share that information with you — so you can feel good about the jewelry you're wearing.
SUSTAINABILITY
We use repurposed and sustainable materials, apply energy-efficient practices, and minimize our carbon footprint.
COMPASSION
We care about and are committed to our communities, our employees, and the people who help to bring our jewelry to life.
INCLUSION
We support and invest in our diverse teams to ensure every employee knows that they belong, and our designs are always crafted with inclusivity in mind.
FOREVER FORWARD
We constantly look for new ways to push our Mission forward, setting ambitious goals — and achieving them.
REPURPOSED METALS
Today, 99% of our gold and 95% of our silver are repurposed. By the end of 2025, 100% will be repurposed or Fairmined.
CIRCULARITY
Recycled and repurposed materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
ZERO WASTE
No single-use plastics by 2050. Zero waste in showrooms and offices by 2033.
NET ZERO
Our company-wide emission reduction targets have been validated by the Science Based Targets initiative.
The Ritzin Difference
Expertly Designed
Jewelry
Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.
Every Piece Crafted
Ethically
Every aspect of our jewelry is ethically crafted, from the minute the materials are sourced, to the moment you put it on — because we believe you should feel good about what you're wearing.
Uniquely
Yours
We craft our jewelry joyfully, and just for you. Whether it's a made-to-order, one-of-a-kind engagement ring or a personalized piece of fine jewelry, our designs reflect the unique story of who you are.
The Experience
We're Here For You
Appointments are relaxed, joyful, and tailored to you. Whether it's a milestone moment or an everyday luxury, we're here to help you start your stack, find your fit, and design the perfect piece.